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Privacy Policy

Sarah Middleton Photography

Last updated: November 2026

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1. Who I am

Sarah Middleton Photography is an independent photography business based in Dorset, UK.

I provide interior, property, lifestyle and brand photography for interior designers, architects, property professionals, businesses and other clients.

If you have any questions about this policy or how your personal information is handled, you can contact me at:

Email: sarah@sarahmiddletonphotography.com
Website: https://www.sarahmiddletonphotography.com

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2. What personal information I collect

I may collect and process the following information:

  • Contact details: your name, business name, email address, telephone number and business or billing address.

  • Enquiry and booking information: details about your project, property, requirements, correspondence, quotations and bookings.

  • Property and access information: addresses, access arrangements and other practical details needed to carry out a photography assignment.

  • Financial information: invoice details, payment records and information needed for accounting and tax purposes.

  • Photography: images taken during commissioned photography assignments. These may include identifiable individuals, such as clients, staff or other people present at a property.

  • Website information: technical information such as your IP address, browser type, device information and website usage data, including information collected through cookies where you have given consent.

I may receive this information directly from you, through referrals, networking contacts or publicly available business sources.

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3. How I use your information

I use personal information to:

  • Respond to enquiries and provide quotations.

  • Discuss, plan and carry out photography assignments.

  • Communicate with clients before, during and after a shoot.

  • Deliver photographs through online galleries and other file-sharing services.

  • Prepare invoices and manage payments.

  • Maintain business records and meet legal and tax obligations.

  • Promote my photography business and share relevant work, where I have an appropriate lawful basis or permission.

  • Understand how visitors use my website and improve its performance.

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4. My lawful basis for processing information

Under UK data protection law, I must have a lawful reason for using personal information. Depending on the circumstances, I rely on:

  • Contract: where information is needed to provide a quotation, fulfil a booking or deliver photography services.

  • Legitimate interests: for running and promoting my business, maintaining professional relationships and keeping appropriate business records, where these interests do not override your rights.

  • Legal obligation: where I need to retain or provide information to meet tax, accounting or other legal requirements.

  • Consent: where required, for example for non-essential cookies or certain uses of personal information.

5. Photography and images

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Photographs taken during assignments may contain identifiable individuals or other information that could identify someone.

I use commissioned images in accordance with the agreed arrangements and any applicable permissions or licences. Where I wish to use images for my own portfolio, website, social media or promotional purposes, I will ensure I have an appropriate lawful basis and any necessary permissions.

Copyright in photographs remains with Sarah Middleton Photography unless otherwise agreed. Copyright and image licensing are separate from data protection rights.

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6. Services and third parties I use

To run my business, I use a number of third-party services that may process personal information on my behalf. These include:

  • Wix: website hosting and website services.

  • Usercentrics for Wix: cookie consent management.

  • Google Analytics: website visitor statistics and usage analysis.

  • Pixieset: online client galleries and photography delivery.

  • Microsoft 365 / Outlook: email and business correspondence.

  • Canva: creating invoices using a template containing client and invoice details.

  • Cloud storage and backup services: storing and backing up business files.

  • Accounting and payment services: where required to manage invoices, payments and financial records.

These providers may process information in accordance with their own privacy policies and terms. Where appropriate, I use contractual arrangements and other safeguards to protect personal information.

Some providers may process information outside the UK. Where this happens, appropriate safeguards will be used in accordance with UK data protection requirements.

I do not sell personal information to third parties.

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7. How long I keep your information

I only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including any legal or accounting requirements.

My usual retention periods are:

  • Unsuccessful enquiries: up to 12 months after the last contact, after which correspondence will normally be deleted.

  • Client galleries: online Pixieset galleries are generally available for one month following delivery.

  • Finished photography files: retained for approximately three years.

  • Invoices and financial records: retained for the periods required by applicable tax and accounting legislation.

  • Client correspondence and booking information: retained for as long as reasonably necessary for business, contractual and legal purposes.

Information may be kept for longer where there is a legitimate reason, such as an ongoing project, a legal requirement or the need to establish or defend a legal claim.

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8. Cookies and website analytics

My website is hosted by Wix and uses cookies and similar technologies.

I use Usercentrics for Wix to manage cookie preferences and Google Analytics to understand how visitors use my website.

Google Analytics may collect information such as pages visited, time spent on the website, device and browser information and general visitor activity.

Non-essential analytics cookies and similar technologies are only used where you have given the required consent. You can accept, reject or customise your cookie preferences through the cookie banner.

You can revisit your choices at any time using the privacy settings icon (fingerprint) displayed on the website.

 

9. Marketing and professional communications

I may occasionally contact clients, professional contacts or businesses with relevant information about my photography services and work.

I will only send marketing communications where permitted under applicable data protection and electronic marketing rules.

You can ask me to stop sending marketing communications at any time by replying to an email or contacting me directly.

 

10. Your data protection rights

Under UK data protection law, you have rights in relation to your personal information. Depending on the circumstances, these may include:

  • The right to access the personal information I hold about you.

  • The right to request correction of inaccurate information.

  • The right to request deletion of your information.

  • The right to restrict or object to certain processing.

  • The right to data portability in certain circumstances.

  • The right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact me at sarah@sarahmiddletonphotography.com.

 

11. Keeping your information secure

I take reasonable steps to protect personal information against loss, misuse, unauthorised access or disclosure.

This includes using reputable service providers and taking appropriate care when storing and sharing business and client information.

No method of electronic storage or transmission is completely secure, but I aim to handle your information responsibly.

 

12. Links to other websites

My website may contain links to other websites. If you follow these links, please be aware that those websites have their own privacy policies and practices. I am not responsible for their content or handling of personal information.

 

13. Changes to this policy

I may update this Privacy Policy from time to time to reflect changes to my business, the services I use or applicable data protection requirements.

The latest version will always be available on my website, with the date of the most recent update shown at the top.

 

14. Contact and complaints

If you have any questions or concerns about how your personal information is handled, please contact:

Sarah Middleton Photography
Email: sarah@sarahmiddletonphotography.com
Website: https://www.sarahmiddletonphotography.com

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You also have the right to complain to the UK's Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.

ICO website: https://ico.org.uk/

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